Built by operators, for operators.
Between us, we've led CRM, analytics, data science, and data engineering inside the businesses you're benchmarking against. Now we build for operators like you.
The people who built Tier 1 CRM engines now build yours.
Most iGaming vendors are sold by account managers and delivered by engineers who've never run a VIP programme, shipped a retention campaign, or been on the hook for a quarterly NGR target. Bossan is different. Every Deployment Lead, data scientist, and engineer on our team has worked inside operators — at Tier 1 scale and at startup pace — on the exact problems we now solve for our clients.
COLLECTIVE PEDIGREE
Where we've built and run these systems
- Group CRM and Loyalty across multi-brand, multi-market operators
- Marketing analytics and data science teams shipping LTV, Churn, VIP, and recommendation models at scale
- Real-time data infrastructure and feature stores handling tens of thousands of events per second
- CRM and Mar-Tech integrations across Optimove, Xtremepush, Salesforce Marketing Cloud, and bespoke platforms
- Finance, commercial, and strategic leadership roles that tie marketing spend to NGR outcomes
Management Team
Kerron Christian
Co-Founder
Strategy, commercial, and client delivery
17 years in iGaming. Previously Director of Group CRM & Loyalty at The Stars Group, CFO at BetWarrior, and CFO at Shape Games. Built and led marketing analytics and data science teams at PokerStars, developing the model suite that powered the CRM engine. Started his career at KPMG.
Tom Lenihan
CRM & Marketing Strategy
Deployment Lead · CRM strategy and operationalisation
Nearly 20 years in iGaming CRM and marketing leadership. Director of Marketing at MuchBetter, Marketing Director at 4Poker, Department Head of Delivery Management at Flutter Entertainment, and Senior Manager of CRM Execution at PokerStars.
Michael Stewart
Co-Founder · Data Engineering
Platform, infrastructure, and data pipelines
12+ years building business analytics and data warehouse solutions across iGaming, banking, telecoms, and life assurance. Deep experience with OMEGA, Kambi, Optimove, Xtremepush, plus the full Microsoft data platform, Python, and modern cloud tooling. Previously BI Manager at Standard Bank International and Finance Analyst at PokerStars.
Angus Hopkinson
Data Science & Analytics
Predictive modelling, customer insight, and experimentation
Previously Department Head of CRM Analytics at The Stars Group, leading analyst teams on campaign testing, customer insight, and predictive modelling. Has built the full ML stack — LTV, Churn, VIP Prediction, and behavioural segmentation — and pioneered blockchain data as a predictive signal in iCasino LTV modelling. Consulted across multiple iGaming operators including Betclic Group and Yolo Group. Mathematics degree from Cambridge.
Talk to the team.
The fastest way to understand whether Bossan is right for your business is a 30-minute conversation with one of us. We'll tell you what we'd build on your data — and what we wouldn't.
Book an Intro Call